It does have easy to access links, but the links feel like a secondary part of it, so it still feels like maybe it's not as accurate as it could be. Google's AI in search feels so intrusive and takes up so much of the page. While Google's AI mode is not available to everyone, the current search is pretty easy to beat. The interface is simplified and doesn’t show traditional web links, but users can still access them through other options. It is similar to what Google is testing with its own AI Mode for search. With the explosion of e-commerce and online search activity, every new product leaves a digital footprint, from Google Shopping listings and reviews to news mentions.
SerpApi Weekly Changelog: November 24-30, 2025
Significantly more is available on these organic results when using our API, so don't forget to check out the Bing Organic Results API documentation page. When available, the estimated number of results that was previously found under webPages.totalEstimatedMatches will be available under search_information.total_results in our API. The Bing search URL that would be found under webPages.webSearchUrl in the official API can be found under search_metadata.bing_url in our API. Google is also adding Gemini-based answers to search results too, which appear at the top of the search result page.
The next Linux Mint release has a name and several new features
- While the BGS has visible search results next to the summary on desktop, on mobile the results are located below the summary.
- It states “This summary wan generated using AI based on multiple online sources.
- “At Bing, we are always pushing the boundaries of search technology.
- This is where TensorRT-LLM comes into play, reducing model inference time and, consequently, the end-to-end experience latency without sacrificing result quality.”
- Both BGS and AIO summaries provide links to URLs cited as sources for the summaries.
- When you enter a query in Bing, if the query is identified for an AI-enhanced search result, you will receive a BGS summary.
- When available, the estimated number of results that was previously found under webPages.totalEstimatedMatches will be available under search_information.total_results in our API.
There is a a significant difference between how organic results are presented in Microsoft Edge and other browsers. This design reduces visual clutter, enhancing user experience by making the summary more visually accessible. The answer summaries are shifted down the page to make room for ads at the top of the page for specific queries. Bing has officially entered the AI-enhanced search arena with Bing Generative Search, their response to Google’s AI Overviews.
Optimizing for Visibility in Bing Generative Search
From the analysis of link and search position data, we understand that the system does not solely select sources directly responsive to the query. I explore this in an earlier article highlighting how A Overviews explore related queries for documents to provide unique information. You might be able to gain visibility for that query by targeting related queries. For the query, “how long can elephants live”, 3 URLs were in the top 10 results, 2 were out of the top 10, and 3 did not rank at all in the top 100 results for the query.
The dateLastCrawled and datePublished attributes are not available and have no equivalent, however, the datePublishedDisplayText has a similar property in our result named date. Due to the sheer number of different possible response objects available, I'm only going to cover a few of them directly in this blog post. While the previous steps have all been quite straightforward, the changes to the response format handling will likely be the most involved for you depending on how much of the data you have been using. All of the above query parameters, with the exception of textDecorations and textFormat can be used as-is or ported to use with our API. The official API's response format differs from our own so there are still changes to make, but we're part way there.
The warning states “Generative AI is experimental.” For health- and finance- gtbet casino login related queries, the summar directs the searcher to seek out professional advice. In AIOs, links may be provided in a carousel underneath the full summary or individual sections. Below each section of the summary, Bing also provides the sourced documents. Both BGS and AIO summaries provide links to URLs cited as sources for the summaries. Both Chrome and Safari show organic results automatically, in Microsoft Edge you have to select See more on the right.
Bing Generative Search vs. Google AI Overview
- Curiously, this new experience doesn’t appear to use the Copilot brand anywhere.
- The page features a Document Index that makes it easy to quickly navigate to Related Sections, enhancing user experience by making information more accessible.
- With TensorRT-LLM, the latency was reduced to 3.03 seconds per batch, and throughput increased to 6.6 queries per second per instance.
- Using LLMs in search systems can create problems with speed and cost.
- To view the original source information, use the ‘Sources’ links.”
I identified queries that trigger BGS results by entering the query “bing generative search” in the Bing search box. This suggests that for your target query, securing a spot within the top five organic search results dramatically increases your chances of visibility in BGS summaries. Bing has stated that its answer summaries are created “by combining the power of generative AI and large language models (LLMs) with the search results page.”
With TensorRT-LLM, the latency was reduced to 3.03 seconds per batch, and throughput increased to 6.6 queries per second per instance. TensorRT-LLM is a tool that helps reduce the time and cost of running large models on NVIDIA GPUs. Using LLMs in search systems can create problems with speed and cost. Leveraging both Large Language Models (LLMs) and Small Language Models (SLMs) marks a significant milestone in enhancing our search capabilities. “At Bing, we are always pushing the boundaries of search technology.
Bing Search API Replacement: Web Search
If your implementation is relatively simple and only uses the q and mkt parameters, then when you make these changes, you should see a full response come back from our endpoint at this stage. Once you have signed up and verified your account, you will need to take note of your SerpApi API key found on your dashboard so that you can use it in the following steps. If you don't already have an account with us, your first step is going to be signing up for an account (we offer a free account with 100 free searches per month). The official Bing Search API is soon to be retired on 11th August 2025 (or has already been retired depending on when you're reading this) and you may be searching for a suitable replacement. Curiously, this new experience doesn't appear to use the Copilot brand anywhere.
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